Hard on the heels of my experience with the San Juan Unified School District came one of startling contrast, even more so because it came from such an unexpected quarter: the much-maligned California Department of Motor Vehicles. Was the experience a good one? Not really. Did it contrast in almost every way with the one at San Juan? Remarkably so, in that the DMV has clearly put thought into almost every aspect of their interaction with their customers, all with an eye toward reducing the anxiety of the public. To wit:
Continue reading The DMV Gets It!
Month: January 2010
Getting It: how the San Juan Unified School District could do better
who got it
In the late 1990s, word around the internet was that web search was pretty much a closed book. The search engine du jour was a site named Alta Vista, and it’s where nearly everyone went to get their searching done. They needed to productize and monetize their site, and so their search page started growing ads and portal features and flashing ads and animated ads… it was said that advertisers could even pay to influence the placement of search results. Alta Vista had to, right? Else how could they stay open, let alone make any money?
Continue reading Getting It: how the San Juan Unified School District could do better